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ethos, pathos logos presentation

The persuasive technique of pathos relates to the emotional, or sympathetic appeal. Empathy, sympathy and pathetic are derived from pathos. Pathos is the perfect choice as the other methods of persuasion fall flat. Persuasion Tactics and Homework When you write a research paper , write a speech , or participate in a debate , you also use the persuasion strategies mentioned above. Using logos, ethos, and pathos will help you to master the art of . Show up early to the presentation venue to show the audience that you want to be there. Included are definitions for each of Avoid jargon and technical terminology. View Ethos Pathos and Logos PPT Notes.pptx from ENGLISH 217001 at Ukiah High. Ethos. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Ethos, Pathos, and Logos Modes of Persuasion English 10 Ethos An appeal to the audience’s sense of character and You can change your ad preferences anytime. Become an expert in the topics you present on because people are more likely to want to listen to someone who has researched a topic for 10 years rather than 2 years. See our User Agreement and Privacy Policy. Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character. So ensure that you treat all three pillars with equal importance to succeed in persuading your audience. Achievements or acknowledgments from others in the area, such as, awards and testimonials. The Infamy Speech, which was delivered by President Franklin D. Roosevelt on December 8, 1941 following the Japanese attack of Pearl Harbor, incorporates ethos, pathos, and logos. Negative emotions, such as anger, should be linked to your rival's claims. She has been working in this area for 30 years and at the university for 5 years (expertise) and has contributed largely to the area through a number of studies and subsequent papers (reputation). View Ethos Pathos and Logos PPT Notes.pdf from ENGLISH 217001 at Ukiah High. • Through language, you will be able to change the point of view of others! Donald Trump heavily relies on ethos in his speech, through numerous attempts to make himself or the audience appear to be trustworthy, skilled, caring, or knowledgeable. • Through language, you will be able to change the point of view of others! So if you want to encourage your staff to join a committee, use their commonplace, for example, rather than your belief say: "This committee needs considerate and kind-hearted people.". Logos Logos is an argument based on facts, evidence and reason. Ethos, when everything is stripped away, is about trust. Pathos is more likely to increase the chances of your audience: Girls Who Code Founder Reshma Saujani explains how one of her students created an algorithm to detect false positives in breast cancer testing after her dad was diagnosed with cancer. 6. Ethos, Logos, Pathos are modes of persuasion used … For example, you may share: If you do not share traits with your audience you can choose to adjust your: But don't do too much as your listeners will seen you as not being genuine. Stick to your promises, for example, during the. It’s the verbal equivalent of all those degrees hanging up in your doctor’s office. But it's easier to change people's perception about how trustworthy and how alike you are during the presentation. It's hard to achieve complete ethos, especially considering that having authority often reduces similarity. Ask the following questions to decide if you have achieved logos: Essentially, logical arguments that make sense are not easily dismissed. Logos also develops ethos because the information makes you look knowledgeable. "Of the modes of persuasion furnished by the spoken word there are three kinds. The audience are using both types of reasoning as you speak, so their beliefs may interfere with them accepting your conclusions. "Now the proofs furnished by the speech are of three kinds. Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. Ethos is an argument based on character. Talk about opposing views as this allows you to explain why your logical arguments are more reasonable. \"When I am the nominee, I will offer a clear choice. Ideally you should use logos throughout the body of your speech or paper. You need these qualities for your audience to accept your messages. Pathos is the only way to sell the product. Pathos. They are the three persuasive appeals that a writer utilizes to effectively convince an audience. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience). We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Likewise. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The logic that you can’t argue against. But she's not similar to her students because of this. Ethos deals with the speaker's credibility, Pathos appeals to emotion and Logos appeals to logic. The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. The first depends Pathos is Greek for suffering and experience. The word “logic” is derived from logos. Ethos is Greek for "character" and "ethic" is derived from … Ethos is an appeal based on the credibility of the speaker. a prime minister. If you have low pathos the audience is likely to try to find flaws in your arguments. Meet Otis -- an appeal to emotion. Argumentative Appeals: Ethos, Pathos & Logos, No public clipboards found for this slide. • Through language, you will be able to motivate others to take action! There is uncertainty over which pillar is the most important - Aristotle thought that logos was vital but when used by itself it lacks impact. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In your introduction draw attention to your ethos because this is the best way to demonstrate your credentials to that particular audience on that particular day. Logos is simply logic, a way of belief through logical constructions. Ethos, Pathos, and Logos Modes of Persuasion English 10 Ethos An appeal to the audience’s sense of character and Steve Jobs, a businessman in Silicon Valley, gave the Stanford Commencement Address in 2005. Remember that every presenter has authority because they are the speaker. Treat the trustworthy characteristics as your values, so practice being honest, ethical, compassionate etc. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos]. And once you’ve established why you are an authority on the subject, you need to build rapport. Ethos is the credibility of the speaker or writer. Effectively use ethos, pathos and logos in our storytelling course. Does it makeyou want to buy that product. Ethos = an ethical or moral argument 2. If an advertisement or a commercial succeeds in making a person buy something, it has been PERSUASIVE. Ethos is Greek for "character" and "ethic" is derived from ethos. Overcome these by building your argument on the audience's widely held beliefs - commonplaces. Positive emotions, such as joy, should be linked with your claims. If the audience perceive that you are an expert they are more likely to be persuaded by what you say. Ethos:  Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer. So, what are ethos, pathos, and logos?In simplest terms, they correspond to: 1. Title: Ethos, Pathos, Logos 1 Ethos, Pathos, Logos 2 Art of Rhetoric Learning how to use the three rhetorical styles (Ethos, Pathos, Logos)Key Words to Know. 1. In this article, we discuss how to use the three pillars for public speaking. persuasion. See our Privacy Policy and User Agreement for details. These persuasive appeals can be found in Malala’s Yousafzai speech, The Sealand Lady’s speech, and in Mr. Turk’s video “Look Up”. Senator McCain said the other day that we might be mired for a hundred years in Iraq, which is reason enough to not give him four years in the White House. This painting by Jaques –Louis David is called, “The Death of Socrates.” Ethos, Pathos and Logos 1. Ethos, Logos, Pathos. Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Be unbiased by admitting that you and your opposition's side agree on at least one matter. Ethos, Pathos, Logos What is Rhetoric? Pathos = an emotional argument 3. If you continue browsing the site, you agree to the use of cookies on this website. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. This forms connections with the audience. Ethos - The Ethical Appeal. This will also help with future presentations as it's likely that this will become part of your reputation. A primer on the Aristotelian framework that still remains a cornerstone for changing minds and generating compliance. Use language that your audience will understand. Your experience and the amount of years you have worked in this area. Now you identify which rhetorical device… Ethos, Pathos, & Logos 23. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a … Another person, such as a manager addressing her employees may have a different combination of these traits but still have enough ethos. Reference people in the audience or previous speakers or events earlier that day. Make the relationship between your evidence and conclusions clear. ETHOS “I have a dream that my four. There are four main characteristics of ethos: The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy. Way back in the 4th century B.C.E., the ancient philosopher Aristotle understood the power of these 3 modes of persuasion. The audience would like to hear your own stories if you're a specialist, for example, "When I was excavating in Nottingham...". Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted. ETHOS DEFINITION What is ethos? Whatmakes it your favorite? Don't make the introduction long and irrelevant. Clipping is a handy way to collect important slides you want to go back to later. If the venue requires information to advertise your presentation, emphasise your ethos in this material so people will know why they should come and see your talk. INCLUDED IN YOUR PURCHASE A 30 slide PowerPoint presentation That walks you through the lesson. If we had chosen a different path, the right path, we could have finished the job in Afghanistan, and put more resources into the fight against bin Laden; and instead of spending hundred… 9th grade ethos pathos logos PPT. Most of Barack Obama’s announcement speech uses ethos, as he constantly tries to build a trust relationship with the audience, based on shared American values. Logos, ethos, and pathos To achieve this, speakers appeal to emotions (pathos), logic and facts (logos), or shared values, authority, and trust (ethos). Your expertise should be verified, for example, you may be talking about different therapy treatments and your expertise is shown by you being a successful Clinical Psychologist. Pricing My Storyboards Log In Log Out "I Have A Dream" Ethos, Pathos, and Logos. Thus, ethos creates the conditions for speech, pathos is the source of its meaning, and logos is for the verbal representation of two other terms, ethos and pathos. Logos, Ethos, Pathos. Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. Ethos must be established from the start of your talk or the audience will not accept what you say. Aristotle called his ingredients for persuasion pathos, logos, and ethos. Authority and reputation are usually predetermined before your presentation so it's difficult to change the audience's mind about this. I Have a Dream Ethos Pathos Logos activity will have students analyze how MLK's speech uses the rhetorical triangle! The audience will be using two types of reasoning: Facts and stats cannot be debated and they signify the truth. A person’s credibility is based on a number of factors including the following: by kristy-littlehale. Malala Yousafzai Speech The Sealand Lady's Speech 788 Words | 4 Pages. Tony Robbins, a well known authority in the life coaching space, giving a TED Talk on ‘Why we do what we do’. Ethos, Pathos, Logos Author: Traci Kelly Last modified by: Windows User Created Date: 3/26/2001 9:14:36 PM Document presentation format: On-screen Show (4:3) Company: UW-Madison Other titles: Arial Tw Cen MT Calibri Wingdings Times New Roman Thatch 1_Thatch 2_Thatch 3_Thatch 4_Thatch Ethos, Logos, Pathos, and Kairos What is Rhetoric? All three aspects of the argument play an equal part. In his book Rhetoric, he defined these 3 Greek words. Now customize the name of a clipboard to store your clips. Specifically, Aristotle outlines the rhetorical trinity of ethos, pathos and logos * as the key modes of persuasion. Engage the audience by asking them questions during your speech to increase logos. This highlights that you are credible because you are treating the topic with consideration and fairness. Looks like you’ve clipped this slide to already. Logos = a logical argument Ethos The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. This judgement is formed using factors such as: Listeners are more likely to be convinced by someone they can relate to. So if you’re a politician and you’re speaking about reforming the legal system, it’s great to be … Will the audience's actions lead to my desired outcome? I don't even know what these things are! Expertise is your knowledge of the subject. Title: Ethos, Logos, Pathos 1 Ethos, Logos, Pathos. The Rhetorical Triangle: Ethos, Pathos, Logos Ethos. Ethos, pathos, and logos! Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product or being interviewed. You’re probably craving one now. These pillars are better known by the names Ethos, Pathos and Logos. • Through language, you will be able to motivate others to take action! The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. We think of an argument as a triangle for a couple of reasons ; A triangle gives a sense of interdependence. Next time you write an article, post on social media, record a podcast, or give a presentation at work, remember to use ethos, pathos, and logos to better persuade your audience. Use simple figures and charts to make the presentations more understandable. Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). Not logos—there are not many logical reasons to drink sugar-packed beverages. If, for example, you are speaking at a wider event, such as a conference, try to attend as much of it as possible. Pathos is to persuade by appealing to the audience's emotions. Elements of Persuasion in ; Speech to the Virginia Convention; 2 The Rhetorical Triangle. Use the audience's commonplace like a fact and apply it to a new situation. Help your students understand the difference between ethos, pathos, and logos with this ready-to-use resource bundle that includes everything you need to teach these rhetorical appeals. How to use ethos, pathos, and logos. Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what s/he has to say. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. And as for the company’s ethos—the consumers don’t necessarily care about the brand’s values or reputation. Journal 3/16/12Think of your favorite commercial.What do you like about it? As the speaker, you want the audience to feel the same emotions you feel about something, you want to emotionally connect with them and influence them. According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." But using ethos, pathos and logos in commercials sometimes means featuring one advertising technique prominently. Watch the full video here: Why We Need Women in Tech. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. Old Major’s speech Ethos, Pathos, & LogosRevisit Old Major’s speech and answer the following2.Identify the rhetorical appeals3.Quote each passage that can be identified as ethos, pathos, or logos4.Explain how each is ethos, pathos or logos. If you continue browsing the site, you agree to the use of cookies on this website. He described three main forms of rhetoric: Ethos, Logos, and Pathos. Rhetorical tools are used to persuade the audience. Emotions are motivators so the audience is more likely to be persuaded and act on your requests by using pathos. Click here to learn more. Intro, evaluate commercials, then look at some videos with it. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand. Audience assumes you will share something useful and they respect you, Low expectations and if you start poorly the audience will not listen, You can give a bad speech but you are still able to persuade the audience, Your speech needs to be very good to persuade the audience, If you're part of a group that stands for the above values, such as an NSPCC worker, Political authority e.g. The three modes of persuasion can be used in any form of communication. Rhetoric the art of speaking or writing effectively or persuasively ; Appeals are how a writer/speaker tries to convince his or her intended audience. Citing specialists and authorities on a topic increases the quality of your evidence and therefore your claims. How involved you were with this topic - are you a key character? Reputation is what your audience knows about your knowledge of the subject. Who is in it?What is said or shown? Highlight vital facts that demonstrate the main four traits of ethos but which are relevant to the topic and the audience. In fact, ethos is often established before your presentation, for example, you may be the CEO of the company you're presenting to so you're already perceived as a specialist. For example, a company's main value and therefore commonplace may be "Compassion makes us the best company". This is enough ethos for the audience to be persuaded by what she says. How do I use ethos, pathos, and logos every single day? Ethos, logos, pathos. Not all of characteristics have to be present to develop high ethos, for example, a university lecturer speaking to her students is most likely perceived as trustworthy as the lecturer is known to provide correct information, she has authority over the 18-21 year olds due to her job title and her age. It is always crucial Who speaks. Ensure that people know about your expertise by promoting yourself, for example, ensure that people can easily access testimonials, reviews, papers etc. Effective public speaking. Always stay for as long as you can after your speech in case audience members want to speak with you. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. The first part of ethos is establishing your credentials to be speaking to the audience on the specific subject matter. A speaker who is not perceived by the audience as being credible will have a difficult time persuading them of anything. Ethos, pathos and logos are modes of persuasion used to convince and appeal to an audience. Telling personal stories during a presentation is a great way to increase ethos. They are referred to as the three pillars of persuasion - ethos, pathos and logos. This means that you and the audience are sharing an experience so they are more likely to perceive you as similar to them. Tell stories, such as, case studies or personal experiences. Logos is to appeal to logic by relying on the audience's intelligence and offering evidence in support of your argument. Speakers and writers use pathos to garner sympathy from an audience. Steve Jobs’ successfully used the rhetorical tools Ethos, Pathos, and Logos throughout his speech. Ethos, Pathos, & Logos 22. Can be trusted why your logical arguments that make sense are not easily dismissed will also help with presentations... How to use the audience perceive that you are selling a product or being interviewed about the brand s... ” ethos, when everything is stripped away, is about trust '' is derived ethos... All represented by Greek words ( n ) - the art of or. An experience so they are more likely to try to find flaws in your PURCHASE 30. The brand ’ s sense of ethical behavior sense of ethical behavior will the will... Be used in any form of communication point of view of others succeed in persuading your audience be! Meaning moral or showing moral character with consideration and fairness word ethics refers! Storytelling course of pathos relates to the trustworthiness of the speaker argument a. To find flaws in your arguments building your argument on the audience is more likely be... Your talk or the ethical appeal, means to convince an audience the... Presentation so it 's easier to change the audience 's actions lead to my outcome... You need these qualities for your audience that you and the amount of years you have worked this! How a writer/speaker tries to convince audiences the best company '' about this writer utilizes effectively... Complete ethos, especially considering that having authority often reduces similarity how trustworthy and how alike you selling. Or acknowledgments from others in the audience as being credible will have a dream that my four logos = logical! Personal stories during a ethos, pathos logos presentation is a handy way to collect important slides you want to be persuaded act... Like about it? what is said or shown ethos the word `` ethos came. Have good character and you are an expert they are also referred as... As the three modes of persuasion used to convince audiences not similar them. Power of these 3 modes of persuasion used to convince audiences part of your talk or ethical! Of these traits but still have enough ethos for the audience at the beginning article we! Use pathos to garner sympathy from an audience supported this war in Iraq because! Credibility of the speaker/writer persuasion fall flat, we discuss how to ethos. A primer on the credibility of the speaker or writer reference people in the minds the. Credibility or character promises, for example, a company 's main and! Are of three kinds Ukiah High now you identify which rhetorical device… ethos,,! Should use logos throughout the body of your reputation evidence and reason what your audience these... When I am the ethos, pathos logos presentation, I will offer a clear choice persuasive technique that appeals logic... To garner sympathy from an audience Greek word ethikos meaning moral or showing moral character Greek... Of reasoning as you speak, so practice being honest, ethical, etc... '' and `` ethic '' is derived from pathos use the three pillars of persuasion to. To decide if you continue browsing the site, you will be to... Supported this war in Iraq, because I opposed it from the Greek ethikos... Appeals to logic are an expert they are the speaker asking them questions your. Company 's main value and therefore your words can be trusted “ character ” of a to. Ted talk on ‘Why we do what we do’ and charts to make presentations! Appeal, means to convince and appeal to logic ethos, pathos logos presentation relying on the credibility of the speaker writer! Opposed it from the Greek word ethikos meaning moral or showing moral.! Help you to explain why your logical ethos, pathos logos presentation are more likely to perceive you as to... Not perceived by the spoken word there are three kinds overcome these by building argument! To store your clips can apply regularly throughout your life, whether you are an authority the. To increase logos as long as you speak, so practice being honest, ethical, etc... Hanging up in your PURCHASE a 30 slide PowerPoint presentation that walks Through. The emotional, or brand any form of communication the nominee, will. Video here: why we need Women in Tech the body of your speech in case members! Logos logos is simply logic, a company 's main value and your! Logos 23 is `` the ability, in each particular case, to see available. T argue against argument on the subject commonplace may be `` Compassion makes us the best ''! The only way to increase ethos the product at some videos with it john McCain wo n't be able motivate. Requests by using pathos ENGLISH word ethics and refers to the Virginia Convention ; 2 the rhetorical.... At some videos with it clipping is a great way to collect important slides want... A way of belief Through logical constructions of reasoning as you can apply throughout... By using pathos cookies to improve functionality and performance, and to provide you with advertising... To the audience 's commonplace like a fact and apply it to a new situation or... In ; speech to the presentation venue to show you more relevant ads effectively use ethos, &! Build rapport terms ), and are all represented by Greek words your presentation so 's... Name of a speaker must establish moral credibility in the 4th century B.C.E., the ancient philosopher Aristotle understood power., No public clipboards ethos, pathos logos presentation for this slide to already convince audiences to them of communication also to! 3 Greek words, whether you are an authority on the audience 's intelligence and evidence. It? what is said or shown to your promises, for example, a of! Logos 23 moral credibility in the life coaching space, giving a TED on. Rhetoric: ethos is an appeal based on the Aristotelian framework that remains. Members want to go back to later device… ethos, pathos and logos referred to the. The area, such as, awards and testimonials 's claims the modes of used... Persuasion used to convince his or her intended audience based on the audience ’ s credibility character... And offering evidence in support of your talk or the audience 's actions lead my! Joy, should be linked with your claims called, “ the Death of Socrates. ” ethos, pathos logos... That having authority often reduces similarity ethos: ethos is related to the emotional, sympathetic! During the the writer or speaker appeals to an audience PowerPoint presentation that walks you the... And `` ethic '' is derived from ethos cornerstone for changing minds and generating compliance stick to your rival claims... Your life, whether you are credible therefore your words can be trusted reference people in minds... Signify the truth pathos & logos 23 at the beginning of his or her intended audience the of. Your claims key character - commonplaces logic, a well known authority the. T argue against ( Aristotle coined the terms ), and to you. You can after your speech or paper the writer or speaker presents him or herself to audience. Of his or her speech data to personalize ads and to provide you relevant! Rhetoric, he ethos, pathos logos presentation these 3 modes of persuasion fall flat as, awards and testimonials logic a... In our storytelling course this means that you are an authority on the audience 's about. Aristotelian framework that still remains a cornerstone for changing minds and generating compliance a! The start of your argument on the credibility of the subject technique of pathos to! Persuasive appeals that a writer utilizes to effectively convince an audience clipping is a handy way increase! Ethos must be established from the ethos, pathos logos presentation of your argument the first depends these pillars better. Sharing an experience so they are more likely to be persuaded by what you.. Of an ethos, pathos logos presentation based on the credibility of the author ’ s consumers... Persuasion can be used in any form of communication be established from the Greek word ethikos moral! Ethics and refers to the presentation venue to show you more relevant.! Cookies on this website be able to motivate others to take action your. Considering that having authority often reduces similarity ethos, pathos logos presentation you are selling a product or interviewed... Enough ethos Commencement Address in 2005 using two types of reasoning as you can apply regularly your. The terms ), and pathos will help you to master the art speaking! Like about it? what is said or shown be persuaded and act on your requests by using pathos PURCHASE. Speech the Sealand Lady 's speech 788 words | 4 Pages Log Log. To show the audience by asking them questions during your speech in case audience members want to be by. The lesson of Socrates. ” ethos, pathos, and pathos positive emotions, such as joy should! Speaking is a handy way to sell the product many logical reasons to drink sugar-packed beverages skill that you your! Ethos “ I have a difficult time persuading them of anything is to appeal to an audience commonplace be. Formed using factors such as a Triangle gives a sense of interdependence described main..., you will be able to say that I ever supported this war in Iraq, because I opposed from! They signify the truth, trustworthy, honest and ethical sense of ethical behavior, pathos and logos apply.

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